This Cookie Policy explains how The Models’ Masterclass Ltd uses cookies and similar tracking technologies on our website. It also explains your choices regarding these technologies. By using our website, you can consent to or reject non-essential cookies as described here. We provide this policy to comply with transparency requirements under privacy laws like the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. For further details on how we handle personal data (including data collected via cookies), please see our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are downloaded to your device (computer, tablet, smartphone) when you visit a website. Cookies are widely used by online service providers to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, The Models’ Masterclass Ltd) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like analytics or advertising).
Cookies can be “session cookies” (which are deleted when you close your web browser) or “persistent cookies” (which remain on your device for a set period or until you delete them). Persistent cookies remember your preferences or actions across multiple sites or sessions.
We also may use similar technologies like web beacons (also known as pixel tags or clear GIFs), which are tiny graphics embedded on pages or emails that track whether you’ve opened an email or visited a certain page. For simplicity, this policy refers to “cookies” to include all these types of tracking technologies.
2. How We Use Cookies
We use cookies for several reasons, as detailed below. Some cookies are required for technical reasons (these are the “strictly necessary” cookies), and without them our site may not function properly. Other cookies enable us to track and target the interests of our users to enhance their experience on our site (analytics and functionality cookies). We do not currently use cookies for advertising or targeted marketing by third parties. Specifically, our website uses cookies in the following categories:
Strictly Necessary Cookies: These cookies are essential for the operation of our website and to provide you with features you have requested. For example, when you log in to your account, we set a cookie to keep you logged in as you navigate between pages, so you don’t have to re-enter your credentials on every page. These cookies might also be used to remember items in a shopping cart or to ensure that content loads correctly. Without these cookies, services you’ve asked for (like accessing secure areas of the site or making a purchase) cannot be provided. You cannot opt out of strictly necessary cookies, as they are integral to site functionality. However, these cookies are typically session-based and expire when you log out or close your browser.
Functionality Cookies: These cookies allow our site to remember choices you make and provide enhanced, more personal features. For example, they may remember your site preferences such as your language, region, or preferred font size. They might also enable certain other features, such as playing videos or remembering if you’ve already seen a notification so as not to show it again. While not strictly necessary, these cookies enhance your experience. You can choose to disable them, but some preferences may not be saved as a result.
Analytics/Performance Cookies: We use these cookies to collect information about how visitors use our website, in order to improve our services. These cookies collect information such as which pages are most frequently visited, how long users stay on each page, and if they encounter error messages. For example, we use Google Analytics to help analyze site traffic. The information gathered is generally aggregated and anonymous – it does not directly identify you. It helps us understand user behavior and improve the website’s performance and design. For instance, analytics cookies may tell us that many users are dropping off at a certain video lesson, indicating we might need to clarify that content. While we would like to use these to continuously improve our courses, we will only set analytics cookies with your consent, as they are not strictly necessary.
Third-Party Cookies: At present, our site uses primarily first-party cookies (set by us). The main third-party cookies in use would be those from our analytics provider (Google Analytics) or perhaps from embedded content or social media plugins if present (for instance, if we show a YouTube video or a social media share button, those services might set cookies). We do not serve third-party advertising on our site, so you should not receive third-party advertising cookies through our platform. If in the future we integrate content from other sites that set cookies, we will update this policy to reflect that.
The specific names and details of each cookie (like name, purpose, and duration) can change over time as we update our site and services. We maintain a detailed cookie list in our internal records and can provide you with an up-to-date list upon request. Key examples include cookies named similar to PHPSESSID or ASP.NET_SessionId for session management, and _ga, _gid for Google Analytics (which help count how many people visit and how they navigate).
3. Your Cookie Choices and Consent
Under UK law, we must obtain your consent before placing any non-essential cookies on your device and give you the option to refuse them. When you first visit our website, you will see a cookie banner or pop-up that lets you know we use cookies and gives you the opportunity to accept or adjust your cookie settings. Here are the ways you can manage your cookie preferences:
Cookie Banner/Preference Center: On your first visit (and periodically thereafter, as required), our site will display a banner asking you to consent to non-essential cookies. You may be given options such as “Accept All Cookies,” “Reject Non-Essential Cookies,” or “Customize Settings.” By clicking “Accept All,” you agree to our use of all cookies described above. If you choose to reject or customize, we will respect your selection and not set or will disable any cookies you have not consented to (aside from the strictly necessary ones which do not require consent). You can also revisit your preferences at any time by clicking a “Cookie Settings” link (usually found in the footer of the site or within this policy page) to adjust which cookies are enabled.
Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to refuse new cookies, delete existing cookies, or notify you when new cookies are set. For example, in Chrome you can go to Settings > Privacy and Security > Cookies and other site data; in Safari, Preferences > Privacy; in Firefox, Options > Privacy & Security. Please note that disabling all cookies via your browser may affect the functionality of our site (and many other websites), as essential features might not work.
Opt-Out Mechanisms: For analytics cookies like Google Analytics, Google provides its own opt-out option. You can install the “Google Analytics Opt-out Browser Add-on” which prevents Google Analytics from collecting data on you across websites. Similarly, other third parties may offer specific opt-outs or tools to manage their cookies. We will provide links to these in our detailed cookie disclosures if applicable.
Do Not Track Signals: Some browsers have a “Do Not Track” (DNT) feature that sends a signal to websites requesting not to track your activity. At this time, our site does not respond differently to DNT signals, in part because there is not yet an industry standard for what sites should do when receiving such signals. We will monitor developments in this area and update our practices if a standard emerges.
Remember, your cookie preferences are typically stored in a cookie. If you clear all cookies, you may also remove your preference and will be presented with the cookie banner again on your next visit so you can re-set your choices.
4. Implications of Disabling Cookies
If you choose to disable or reject certain categories of cookies, please be aware that some features of our website may not function properly or your user experience may be affected. For example: without functional cookies, certain preferences (like remembering your login or course progress) might not be saved; without analytics cookies, we will have less insight into how to improve our content (though this won’t directly affect your usage). Strictly necessary cookies cannot be turned off via our site because they are needed for basic operations.
We will never use cookies to collect personally identifiable information without your consent, and we do not use cookies for any purposes other than those stated in this policy. In particular, we do not use cookies to serve third-party advertisements or track you across third-party sites.
5. Updates to this Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or for other operational or legal reasons. We advise you to review this policy periodically to stay informed about our use of cookies and related technologies. We will note the effective date of the latest version at the bottom of the policy. If changes are significant, we may also provide a more prominent notice or seek re-consent for cookies as required by law.
6. Contact Information
If you have any questions or concerns about our use of cookies, you can contact us at [email protected]. Additionally, for more detailed information about cookies and how to manage them, you may visit www.aboutcookies.org or the ICO’s website section on cookies for guidance.
(Last updated: Monday, 24th March 2025)
